Social Media Education & Weekend Reading
As my on-going readers know, I’m always in a process of detailing strategies and tactics for different audiences on social media training. While our crew is often working on a number of projects, some of the ideas simply don’t make it to this blog. Here is a recap of ideas on BarryHurd.com and TradeShowSocialMedia.com that shed some light on some pretty tactical questions. Take a few minutes to browse around some of the other topics and put your thinking hat on to ask “how can I apply these tactics to... Read The Rest →
New Media Infographics and Visualizations
I’ve had the opportunity to have some really great conversations regarding where social media has been, where it is, and where it is going. The strategic thought behind this conversation is based on massive volumes of data. Billions of Likes, Tweets, Visits, Votes, and Shares. All of this data creates a variety of ‘mental static’ that causes decision makers to freeze up and become disoriented. The sheer amount of information becomes a new type of obstacle that prevents businesses from moving forward at the right time and location. Here are... Read The Rest →
Corporate Social Media – five questions you should ask
As part of our social media training curriculum from our educational unit at 123socialmedia.com, our team has been working on all sorts of questions and answers to shed light on some of the silos of benefits created by shifts in the marketplace. These five questions tie into the topic of corporate social media and using it beyond a simple marketing channel. Questions of the week Do you have a method for focusing on actionable data? The online marketplace creates a tremendous amount of digital noise that needs to be focused... Read The Rest →
Trade Show Social Media launch, digital event platform & services
We are happy to announce one of the new product groups that has evolved out of multiple event based projects: TradeShowSocialMedia.com (TSSM) If you are someone who has been dealt with traditional events, conferences, or trade shows – this team has expertise applying new communication processes into a traditional event model. THE BASIC IDEA The idea behind a large event is very complex. As an event organizer, sponsor, or vendor there are different tactical reasons why you would use new digital media solutions. Almost all of these revolve around two... Read The Rest →
Social Media for Sales Development
Social media extends far beyond the marketing department. For a sales professional, knowing how to use social media for sales is an essential step in dominating the World 3.0 marketplace that includes social chatter, live streaming events, and global markets. To help identify some areas to think about: try these five tips regarding Social Media for Sales Development. 1. You and your company both have brands. In today’s age, when people become interested in something they turn to online searching with sites like Google, Twitter, Facebook and Youtube. Depending on... Read The Rest →
Social Media Training in Seattle, Bellevue, Bainbridge and Portland
A lot of professionals and clients have asked for an opportunity to hear our staff present. Over the next two weeks our founder will be presenting at four different conferences to talk about social media and actionable business models. Here are some of the upcoming opportunities that are on different tactical applications of social media
Executive Guidance: Strategy vs Tactics of new media business
There are many executives who focus on cool new technologies simply because they read an article in some media magazine… usually the same executive comes back with “Wow, this sounds amazing!” and begin asking for tactics from staff and vendors to accomplish the same results. The “This sounds amazing!” idea they took from the magazine is completely removed from reality and is almost guaranteed to have no meat to it. It comes to most of us as no great surprise that most media coverage is rooted in selling “sexy.” If... Read The Rest →
Online Reputation, the new credit score
The ability to control your information and know how it is created, collected, sold, and profited from is a critical factor in today's technology marketplace.
What problems do we solve? The alphabet soup of analytics.
We find that many of the core answers surrounding these questions are rooted deeply in areas of brand, customer service, and even employee knowledge...
Welcome to Epiphany Metrics
We are reallly happy to be announcing the launch of Epiphany Metrics. There are a lot of bright minds and talented professionals that are involved with this organization and as a professional, I am looking forward to developing some insightful new conversations with the team.
