social business intelligence

Social Business Intelligence – What is it?

social business intelligenceBefore I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level.

The reality of the digital world is that a majority of our actions and relationships have dual lives.

We create information we can comprehend and consider ourselves full participants in, while we also create information that is completely outside of our normal realm of process. Both of these types of information are archived online… all of these digital footprints overlap from sources we actively know about, the sources we subconsciously consider and disregard, and the hundreds of sources we technically never knew about.

The pervasiveness of this digital archive is fairly shocking. A good portion of our society has willingly and unknowingly abandoned many traditional concepts of personal privacy in favor of having easy access to information and being socially connected. Read more

social-media-visualization

New Media Infographics and Visualizations

I’ve had the opportunity to have some really great conversations regarding where social media has been, where it is, and where it is going.

The strategic thought behind this conversation is based on massive volumes of data.

Billions of Likes, Tweets, Visits, Votes, and Shares.

All of this data creates a variety of ‘mental static’ that causes decision makers to freeze up and become disoriented.

The sheer amount of information becomes a new type of obstacle that prevents businesses from moving forward at the right time and location.

Here are three social media infographics
that paint a picture with all that data Read more

trade-show-social-media

Trade Show Social Media launch, digital event platform & services

We are happy to announce one of the new product groups that has evolved out of multiple event based projects: TradeShowSocialMedia.com (TSSM)

If you are someone who has been dealt with traditional events, conferences, or trade shows – this team has expertise applying new communication processes into a traditional event model.

THE BASIC IDEA

The idea behind a large event is very complex.
As an event organizer, sponsor, or vendor there are different tactical
reasons why you would use new digital media solutions.

Almost all of these revolve around two basic needs. Read more

social media for sales and lead generation

Social Media for Sales Development

Social media extends far beyond the marketing department. For a sales professional, knowing how to use social media for sales is an essential step in dominating the World 3.0 marketplace that includes social chatter, live streaming events, and global markets.

To help identify some areas to think about: try these five tips regarding Social Media for Sales Development.

1. You and your company both have brands. In today’s age, when people become interested in something they turn to online searching with sites like Google, Twitter, Facebook and Youtube. Depending on the niche you are in, anywhere from 50% to 94% turn to online information searches to research your offer. Read more

Social Media Training in Seattle, Bellevue, Bainbridge and Portland

A lot of professionals and clients have asked for an opportunity to hear our staff present. Over the next two weeks our founder will be presenting at four different conferences to talk about social media and actionable business models. Here are some of the upcoming opportunities that are on different tactical applications of social media. If you have anyone in your network interested in some of these event topics, please pass along the info! Read more

Executive Guidance: Strategy vs Tactics of new media business

There are many executives who focus on cool new technologies simply because they read an article in some media magazine… usually the same executive comes back with “Wow, this sounds amazing!” and begin asking for tactics from staff and vendors to accomplish the same results.

The “This sounds amazing!” idea they took from the magazine is completely removed from reality and is almost guaranteed to have no meat to it.

It comes to most of us as no great surprise that most media coverage is rooted in selling “sexy.” If it isn’t hot now, the editor needs to make it hot. They need to make it sound fantastic. They need to sell magazines. When there is a blemish on the photo… it will get fixed. When there is a column on the spreadsheet that doesn’t match… it rarely gets corrected and often gets deleted.

New media has been caught up in this whirlwind for over a decade.

When an exec or client is stuck on the latest craze, we have to get them re-focused on functional tactics that can be applied to a holistic strategy that works for them.

You can’t simply carbon-copy an idea from six months ago that has now found some media coverage. There are some fundamental reasons for this:

  • If it is in print… you can guarantee it is at least sixty days old (if not six months old)
  • The spectacle that was made of the example is not really that sexy, not that easy.
  • The typical case highlighted by media is often comparable to winning the lottery.
    It leaves you thinking “sure it can happen…. and I hope it happens to me!”
  • The numbers being quoted are almost never supported and fail any due-diligence
    (taken out of context, 99.8% of statistics seem worthwhile.)
  • If it is being covered by a major media outlet: it is no longer unique

This leads us to ask questions that adjust the executives overall line of thinking. You have to engage those decision makers with applicable data that takes you outside of being an order taker, while detailing how you can add value to strategic decisions. The end result: create industry-changing projects that are based off demographic and psychographic trends, while maximizing the capabilities of the existing business.

Some bullet points that help this type of tactics vs strategy approach:

  • Think strategic:
    • Highlight where you where, where you are, and where you want to be.
    • Highlight where competitors where, where they are, and where you want them to be.
    • Use client discovery from all executives, not just marketing and public relations.
    • Allow business leaders to define vision, then backwards engineer tactics to get there.
    • Scale against existing project frameworks and introduce new ones.
    • Define team and individual accountability, take responsibility.
  • Ask questions:

    • What facts and details highlight if your exec team has a bad idea?
    • What is the pain point of the business no one wants to talk about?
    • How can you prevent executive hi-jacking of projects?
    • What team members are critical to success… and who needs to be eliminated?
    • If you are choosing to play in a new game arena…are you playing at the right scale?
    • Who on the team is a strategic asset, and who gets the tactics done?

This line of thinking and the questions around it create the difference between strategic and tactical thinking. If your executive team is waving around the latest industry journal saying “me too! me too!” and wanting to jump into ill-defined waters, help them understand the differences between selling media using sex… and building effective business assets for long-term success.

What problems do we solve? The alphabet soup of analytics.

There are many overlapping questions that the team at Epiphany Metrics solves. Just like many business challenges, the online marketplace has hundreds of intersecting courses, with each individual metric appearing more like a letter floating in a bowl of soup than an actionable word or statement.  alphabetsoup

The first series of questions often revolves around the questions of sales pipelines and marketing functions in relation to the web, but in all honesty we find that many of the core answers surrounding these questions are rooted deeply in areas of brand, customer service, and even employee knowledge.

To examine some of the “quick and dirty questions” that many executive professionals ask, I wanted to simply offer some of the most common:

  1. What sites are my visitors coming from?
  2. Where is my audience collected online?
  3. Are there influencers in my market?
  4. How do my competitors create relevant traffic?
  5. What traffic sources tie into my existing workload?
  6. How can employees drive more exposure?
  7. What type of information does my audience want?
  8. What screen resolutions do my visitors use?
  9. Is my audience using mobile browsers?
  10. What audience segments do I have?
  11. Why are visitors leaving my site?
  12. How many leads are being generated?
  13. What is the quality of sales leads being generated?
  14. Where are our top sales leads coming from?
  15. Where are marketing dollars being best invested?
  16. What is the percentage of opportunities won vs. lost?
  17. What are my top opportunities and what are they worth?
  18. Who is driving my top budget impact?
  19. What is the volume of customer service cases?
  20. What is the cycle status of individuals in the system?
  21. What is your customer satisfaction rating?
  22. What is your employee satisfaction rating?
  23. How do you drive external revenue online?
  24. How do you drive internal revenue online?
  25. Is your business evolving as fast as the market?
  26. ?