Social Business Intelligence is more than being social on the web.
While social business intelligence includes social media, it also expands into the realm of technology trends, user experience, relationship networks, and business processes.
Social business intelligence also plays a critical role in both revenue creation and cost reduction.
It can be applied externally as competitive intelligence, public relations, and market strategy.
It can be applied internally as process improvement, workforce collaboration, and market education.
*if you are unfamiliar with social business intelligence, read our blog article annwering the question: