After spending more than a decade of my professional life attending all forms of trade shows and association events, I am perplexed by the consistent lack of evolution in what a trade show display is (or could be.)
I believe that a functioning trade show display is not a display, but an experience. Read more
Managing an event isn’t just about handling items on the day of the show,
but knowing how to make an amazing experience before, during, and after.
This is the key to audience engagement and community management.
In many circumstances the ‘before and after’ experience is driven by online conversation and community buzz.
People want to talk about things that interest them and they also want to discover like-minded people they can network with. Read more