Trade Show Displays: why the audience demands more

After spending more than a decade of my professional life attending all forms of trade shows and association events, I am perplexed by the consistent lack of evolution in what a trade show display is (or could be.)

I believe that a functioning trade show display is not a display, but an experience. Read more

10 tips for QR codes at Trade Show Booths + 3 bonus ideas

If you feel your audience is a tech-friendly group and thus decide to add QR codes to your trade show exhibit graphics, then do these 10 things: Read more

Trade Show Displays and 3 essentials you need to have

Having attended several trade shows in the past month covering outdoor gear, military development, and corporate training – our team is constantly intrigued by common elements being left out of the standard trade show display. Read more

Trade Show Budget – where do you fit in?

One of the biggest questions we receive from executives is “where do we fit in?”

Depending on your organization, the planning and budget requirements of a trade show could be owned by product managers, marketing directors, or general cross-departmental teams.

Unfortunately this means that many decision makers are perplexed by how much they should spend, where they should spend it, and what the expectations should be. Read more

Google Maps Indoors, Trade Show Marketing 101

The problem with events isn’t a lack of tools, but the consistent issue of having a ‘missing ingredient’ that links together fairly straight-forward processes.

Today we are going to focus on entirely free tools from Google Maps Indoors

Unless you are running a strictly virtual event, there are a lot of opportunities to include local information about your event. I’ve included several videos that help explain Google Maps Indoors (see below) that talk about some of the useful insights. Read more

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