Posts

Event Hashtags – a guide to using them

Hashtags would seem like they aren’t terribly complex, but what if you don’t know what a Hashtag is or have never setup a business strategy using one? This guide covers event hashtags and why it makes sense to define a logical structure for your audiences to engage with you on.

What is a Hashtag?

Hashtags are words that have the hash symbol (“#”) attached to them. This highlights the #hashtag as an important part of the message. In a more traditional application you use Hashtags to note #classifications #categories and #similar topics. In many cases this allows you to talk about a brand or product and define what category the conversation should be in. Read more