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40+ Social Media Tools for Trade Shows

For everyone planning, promoting, or managing an event there is one necessity… discovering new ways of being more efficient.

The problem is that social media tools are coming out at an amazing pace and it is nearly impossible to track them. Here at TSSM we’ve collected a database of roughly 5000 social media tools (not all focused on the event industry) only to realize some of the best tools were never intended for events. Read more

Trade Show Displays: why the audience demands more

After spending more than a decade of my professional life attending all forms of trade shows and association events, I am perplexed by the consistent lack of evolution in what a trade show display is (or could be.)

I believe that a functioning trade show display is not a display, but an experience. Read more

10 tips for QR codes at Trade Show Booths + 3 bonus ideas

If you feel your audience is a tech-friendly group and thus decide to add QR codes to your trade show exhibit graphics, then do these 10 things: Read more

Trade Show Displays and 3 essentials you need to have

Having attended several trade shows in the past month covering outdoor gear, military development, and corporate training – our team is constantly intrigued by common elements being left out of the standard trade show display. Read more

Trade Show Budget – where do you fit in?

One of the biggest questions we receive from executives is “where do we fit in?”

Depending on your organization, the planning and budget requirements of a trade show could be owned by product managers, marketing directors, or general cross-departmental teams.

Unfortunately this means that many decision makers are perplexed by how much they should spend, where they should spend it, and what the expectations should be. Read more

Google Maps Indoors, Trade Show Marketing 101

The problem with events isn’t a lack of tools, but the consistent issue of having a ‘missing ingredient’ that links together fairly straight-forward processes.

Today we are going to focus on entirely free tools from Google Maps Indoors

Unless you are running a strictly virtual event, there are a lot of opportunities to include local information about your event. I’ve included several videos that help explain Google Maps Indoors (see below) that talk about some of the useful insights. Read more

Using Google Maps at Trade Shows and Events

The problem with events isn’t a lack of tools, but the consistent issue of having a ‘missing ingredient’ that links together fairly straight-forward processes.

Today we are going to focus on entirely free tools from Google Maps Indoors.

Unless you are running a strictly virtual event, there are a lot of opportunities to include local information about your event. I’ve included several videos that help explain Google Maps Indoors (see below) that talk about some of the useful insights.

Keep these ideas in mind as you watch them

Your event / show floor plan.

The larger the show is, the larger your opportunity is. The simple ‘you are here’ type of mall display now gives you the ability to reach into the mobile space to attract, generate, funnel, and deliver leads to your event participants. By integrating QR codes and mobile friendly websites for your event you also have the power to track, analyze, and improve your hourly, daily, and annual traffic patterns. This enables you to benchmark and improve both online and offline efforts.

Your Sponsor Adoption

The technology driving the trends behind today’s biggest opportunities are hidden in layers of change, mis-information, and basic workload. Marketing directors and outreach coordinators usually don’t have the time to keep track and apply these concepts. Keep in mind who you are dealing with, the business challenges they have ‘here and now’, and the types of frustration they have.

Your Audience

These tools have a double benefit. Your audience wants simpler and more effective ways of discovering useful information. Understanding these tools and applying them to your event allows your community to have a greater personal ROI.

Extend Beyond the Real World

A key thought is tying your event into mobile, social, and local applications. Google Local and Google Maps help to connect your event in the real world with the information that resides in the online world. This connection point is a key benefit for sponsors and vendors who are trying to reach specific audience members.

Reach Your Community

There are a lot of potential partners just outside the doors at your event. Keep local venues such as restaurants, lounges, and tourist sites on the radar by identifying them on easy to use mapping tools.

Check out the related videos about Google Maps Indoors

[youtube-list feed=”playlist” playlist=”FC4AB206C1519F8B”]

If you have any questions about connecting the real world and the digital realm, drop us a note or leave a comment below.

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