Posts

Trade Show Budget – where do you fit in?

One of the biggest questions we receive from executives is “where do we fit in?”

Depending on your organization, the planning and budget requirements of a trade show could be owned by product managers, marketing directors, or general cross-departmental teams.

Unfortunately this means that many decision makers are perplexed by how much they should spend, where they should spend it, and what the expectations should be. Read more