Social Media Training – 40 Questions for the Corporate Team

There are a lot of questions regarding social media training and how it ties into a larger organization.

To help with that I’ve collected some of my thoughts in a free whitepaper that highlights some of the critical areas of impact you should be thinking about.

You can read through the list of questions I’ve covered below… but will need to download the whitepaper to get some of my value-added thoughts. Read more

Mobile Media Training – basic questions to think about

  • A day doesn’t go by without someone asking me about mobile media.

At first glance it sounds like a relatively simple problem and is usually summarized by a question like “what is the best mobile app for us?”

If only it were that simple for a company.

The mobile trend is accelerating faster and faster.

It isn’t a question of if someone is connected,
but how, why, and when they are connected. Read more

Corporate Social Media Training, cookie cutter = bad

On a daily basis we receive inquiries for social media training via webinar and on-demand platforms.

The reality of the request is that most of the people want a “canned solution.”

The general reasoning goes like this:

They have a problem.
They need it fixed.
They want to buy something off the shelf to fix it. Read more

Social Media Training, a guide to no nonsense education

To help some of our readers I’ve collected a list of training articles that I have written over at that detail some of the core elements around types of media and how the interact in both the offline and online world.

I typically add an additional article about once a month to this list in an effort to create a holistic resource to raise the common understanding of what ‘social media’ is and is not. This series of social media training documents is also a go-to list of ideas when I am researching client projects or developing tactical plans.

If a ‘social media’ whitepaper, platform, or strategy cannot address how the following elements interact with my current business environment, I have to undervalue the holistic portion of the new elements I am considering.

My overall statement:

As a business professional I don’t support, endorse, or recommend the various “light and fluffy” whitepapers and reports that can’t appropriately address fundamental business impacts.

I also don’t appreciate it when someone is led down the ‘path of no return’ without having an idea of where they are heading first.

With that said…

The following documents were written to help give you a holistic idea of multiple elements and advance your understanding of core building blocks that can be used to strengthen an affective digital business model.

I hope they help you ask the right questions that will lead you to the answers you need.

 If you find any of the articles interesting and helpful,
please remember to like/retweet/share!



123 Social Media

Competitive Intelligence Training

While social media provides a number of methods for pushing a message to external audiences or improve connections between community members, we have to remind ourselves to pay attention to the massive amount of information that is created using digital media.

It’s not directly about the data;
it’s about discovering insights to
drive actionable changes to your business. Read more