While social media provides a number of methods for pushing a message to external audiences or improve connections between community members, we have to remind ourselves to pay attention to the massive amount of information that is created using digital media.
It’s not directly about the data;
it’s about discovering insights to
drive actionable changes to your business.
The data can teach us an amazing number of things, especially when it comes to topics like competitive intelligence and learning about marketplaces or businesses that don’t necessarily want to promote what they are doing.
With that said I’ve collected a few competitive intelligence and online research articles I’ve written over the past few months. If you value your professional life and the benefits you bring into the business world, give these articles a few minutes of thought (I promise you’ll find a few great nuggets of wisdom.)
- 40+ Competitive Intelligence Tools
- 40+ Social Media Tools for Tracking Stuff
- Online Competitive Intelligence – Using Twitter for Find Competitor’s Clients
- B2B Social Media, 13 Steps to Create Your Pipeline