Understanding how people use the web is critical to your business. It is no longer an option to focus on simple metrics, but to ask detailed questions about the motivations and process points of audiences interacting with your business model.
You need to have a road map of all the activity on the web, meaning that your entire web strategy needs to interconnect both internally and externally.
On one hand, a core goal of any web presence is to drive more qualified traffic to your business. You need specific, actionable traffic. Proper web analytics allows you to refine your prospect funnel, segmenting traffic into appropriate groups that can be effectively targeted.
We do not promote any singular analytics platform, but we do promote an expert methodology of working with numbers. We have been developing our insight to online objectives for years: uncovering internal obstacles, researching competitive businesses, and tuning our clients into more maneuverable industry leaders.
Epiphany Metrics works with your team to determine the best process and analytics package for your business. We believe in asking a lot of questions about metrics in business (metrics framework) and will work with you to identify key performance indicators (KPIs) and reporting options.
Information about people has never been more valuable.