Before jumping right into some of the business reasons for having a social event strategy, I want to address the time frames that digital media bring to the event owners table.
The basic scenario of working with an event exists before, during, and after. If the event is a ‘one off’ you have a simpler model.
If the event is repeating you have a cycle of before, during, and afters that build into a trend.
Most events fail at realizing the first basic model and only construct the business processes around before and during.They create attendance, vendor, and sponsor value statements around two of the three cogs. Read more